01/12/1995FILE COPY
22795 Barton Road
Grand Terrace
California 92313-5295
Civic Center
(909) 824-6621
Fax (909)783-7629
Fax (909)783-2600
Byron R. Matteson
Mayor
Gene Carlstrom
Mayor Pro Tempore
Herman Hilkey
Jim Singley
Dan Buchanan
Council Members
Thomas J. Schwab
City Manager
January 12, 1995
CITY OF GRAND TERRACE
Regular Meetings
2nd and 4th Thursday - 6:00 p.m.
Council Chambers
Grand Terrace Civic Center
22795 Barton Road
Grand Terrace, CA 92313-5295
CITY OF GRAND TERRACE
0
L19
REGULAR COUNCIL MEETING
AGENDA
CITY COUNCIL CHAMBERS
GRAND TERRACE CIVIC CENTER
22795 Barton Road
* Call to Order -
* Invocation - Pastor Salim Elias, Azure Hills Seventh-Day, Adventist Church
* Pledge of Allegiance -
* Roll Call -
JANUARY 12, 1995
6:00 P.M.
AGENDA ITEMS
STAFF
COUNCIL
RECOMMENDATIONS
ACTION
CONVENE COMMUNITY REDEVELOPMENT AGENCY
Approve
1. Approval of 12/15/94 and 12/28/94 Minutes
2. Approval of Check Register No. CRA122994 and
Approve
CRA011295
Approve
3. Inland Empire Marketing Program
ADJOURN COMMUNITY REDEVELOPMENT AGENCY
CONVENE CITY COUNCIL MEETING
1. Items to Delete
2. SPECIAL PRESENTATIONS
A. Recycling Family of the Month - November 1994
B. BFI Presentation
3. CONSENT CALENDAR
The following Consent Calendar items are expected to be
routine & noncontroversial. They will be acted upon by
the Council at one time without discussion. Any Council -
member, Staff Member, or Citizen may request removal of
an item from the Consent Calendar for discussion.
Approve
A. Approve Check Register No. 122994 & 011295
B. Ratify 01/12/95 CRA Action
C. Waive Full Reading of Ordinances on Agenda
D. Approve 12/15/94 Minutes
Approve
PENDING C R A APPROVAL
CITY OF GRAND TERRACE
01
COMMUNITY REDEVELOPMENT AGENCY NHNUTES
REGULAR MEETING - DECEMBER 15, 1994
A regular meeting of the Community Redevelopment Agency, City of Grand Terrace, was held
in the Council Chambers, Grand Terrace Civic Center, 22795 Barton Road, Grand Terrace,
California, on December 15, 1994 at 6:00 p.m.
PRESENT: Byron R. Matteson, Chairman
Gene Carlstrom, Vice -Chairman
Herman Hilkey, Agency Member
Jim Singley, Agency Member
Dan Buchanan, Agency Member
Thomas J. Schwab, Executive Director
Brenda Stanfill, Secretary
John Donlevy, Assistant City Manager
Bernard Simon, Finance Director
Patrizia Materassi, Community Development Director
Lt. Rodney Hoops, Sheriff's Department
ABSENT: John Harper, City Attoiney
Joe Kicak, City Engineer
APPROVAL OF NOVEMBER 10. 1994 CRA MINUTES
CRA-94-54 MOTION BY AGENCY MEMBER BUCHANAN, SECOND BY AGENCY
MEMBER SINGLEY, CARRIED 4-0-1-0 (AGENCY MEMBER HILKEY WAS
ABSENT), to approve the November 10, 1994 CRA Minutes.
APPROVAL OF CHECK REGISTER NO. CRA 112394 & CRA 121594
CRA-94-55 MOTION BY VICE-CHAIRMAN CARLSTROM, SECOND BY AGENCY
MEMBER BUCHANAN, CARRIED 4-0-1-0 (AGENCY MEMBER HILKEY
WAS ABSENT), to approve Check Register CRA112394 & CRA121594.
REDEVELOPMENT IMPLEMENTATION PLAN: REVIEW OF GOALS AND
OBJECTIVES
Pulled from agenda and postponed to the special meeting to be held on December
28, 1994 so that a Public Hearing can be held.
RECOMMENDATION ON DEVELOPMENT OF VAN BUREN PROPERTY
Agendize for December 28, 1994 special meeting so that each councilmember can
go and look at the property.
C R A AGENDA ITEM NO.
PENDING C R A APPROVAL
CITY OF GRAND TERRACE
COMMUNITY REDEVELOPMENT AGENCY MINUTES
SPECIAL MEETING - DECEMBER 28, 1994
A special meeting of the Community Redevelopment Agency, City of Grand Terrace, was held
in the Council Chambers, Grand Terrace Civic Center, 22795 Barton Road, Grand Terrace,
California, on December 28, 1994 at 6:00 p.m.
PRESENT: Byron R. Matteson, Chairman
4b► Gene Carlstrom, Vice -Chairman
Herman Hilkey, Agency Member
Jim Singley, Agency Member
Dan Buchanan, Agency Member
Thomas J. Schwab, Executive Director
John Donlevy, Assistant City Manager
The meeting was opened with the Pledge of Allegiance led by Agency Member Hilkey.
CONSIDER RECOMMENDATION FOR DEVELOPMENT OF PROPERTY AT
22381 VAN BUREN
CRA-94-56 MOTION BY AGENCY MEMBER HILKEY, SECOND BY AGENCY
MEMBER SINGLEY, CARRIED 5-0, to approve staffs recommendation to
demolish the existing home, do a lot split and build 2 single family homes while
going through the standard procedures.
PUBLIC HEARING
RECEIVE PUBLIC INPUT AND ADOPT THE REDEVELOPMENT
IMPLEMENTATION PLAN
Chairman Matteson opened discussion to the public, there being none, he returned
discussion to Council.
CC-94-57 MOTION BY AGENCY MEMBER SINGLEY, SECOND BY VICE-
CHAIRMAN CARLSTROM, CARRIED 5-0, to adopt the Redevelopment
Implementation Plan.
PUBLIC COMMENT
None
C R A AGENDA ITEM NO. I
PEtF
NG C R A APPROVAL
f
CITY OF GRAND TERRACE COMMUNITY REDEVELOPMENT AGENCY
1
DATE: DECEMBER 29, 1994 CHECK REGISTER NO.122994
OUTSTANDING DEMANDS AS OF: DECEMBER 29, 1994
----------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------
CHECK
NO.
VENDOR
DESCRIPTION
AMOUNT
P10043
STATE COMPENSATION INS.FUND
WORKERS' COMPENSATION INSURANCE,12/94
$ 176.01
P10048
C.G. WILSON CONSTRUCTION
PROGRESS PAYMENT FOR REHABILITATION AT
11881 PRESTON
9,117.00
30507
WALT KURTZ
LAWN SERVICE, 12595 MIRADO
27.00
30508
CA REDEVELOPMENT ASSOC.
PUBLICATION
3.23
30509
PRYOR CAMPBELL
10% RETENTION/COMPLETE CEILING, 22610 RAVEN
55.00
30529
0
DAN BUCHANAN
STIPENDS FOR DECEMBER,1994
150.00
30532
D
CALIFORNIA ROOF
REPLACE ROOF, 22610 RAVEN
2,875.00
30534
GENE CARLSTROM
STIPENDS FOR DECEMBER,1994
150.00
30537
Z
COMP USA
PURCHASE COMPUTER
753.74
v
30546
a
CITY OF GRAND TERRACE
W.W. DISPOSAL SERVICES,22381 VAN BUREN
21.20
30549
HERMAN HILKEY
STIPENDS FOR DECEMBER,1994
150.00
30551
z
INLAND COUNTIES INSURANCE
LIFE INSURANCE FOR JANUARY,1995
26.21
O
30555
KICAK & ASSOCIATES
ENGINEERING SERVICES,HOUSING REHABILITATION
PROGRAM 11/21-12/18/94
1,425.50
30561
BYRON MATTESON
STIPENDS FOR DECEMBER,1994
150.00
r c
CITY OF GRAND TERRACE COMMUNITY REDEVELOPMENT AGENCY
1
DATE: JANUARY 12, 1995 CHECK REGISTER NO.011295
OUTSTANDING DEMANDS AS OF: JANUARY 12, 1995
CHECK NO. VENDOR
30612 NAHRO
30616 RIVERSIDE HIGHLAND WATER
30623 SOUTHERN CA GAS COMPANY
DESCRIPTION
MEMBERSHIP, 1995
CLOSING BILL,12595 MIRADO
GAS,11/21-12/22/94,22610 RAVEN
TOTAL:
AMOUNT
$ 60.00
88.33
31.88
$ 180.21
I CERTIFY THAT, TO THE BEST OF MY KNOWLEDGE, THE AFORE LISTED CHECKS FOR PAYMENT OF THE COMMUNITY
REDEVELOPMENT AGENCY LIABILITIES HAVE BEEN AUDITED BY ME AND ARE NECESSARY AND APPROPRIATE EXPENDITURES FOR
THE OPERATION OF THE COMMUNITY REDEVELOPMENT AGENCY.
BERNARD SIMON
FINANCE DIRECTOR
CRA ITEM (XX) COUNCIL ITEM () MEETING DATE: January 12, 1994
SUBJECT: INLAND EMPIRE MARKETING PROGRAM
4& Recommendation:
FUNDING REQUIRED XX
NO FUNDING REQUIRED
SUMMARY
The Inland Empire Marketing Program would spend $275,000 conducting targeted marketing and follow-up
with firms, film production crews and tourism professionals likely to move to, or increase their business in the
Inland Empire.
The program would be jointly funded by 30 cities and the two counties in proportion to their population. It
would be designed and executed by IEEP. Funds would be kept in segregated accounts. Sponsoring entities
would oversee the program through membership on the IEEP board, and a sub -committee created for the
program. Business leads would be shared with sponsoring entities under precisely agreed upon rules.
No funds would be expended until sufficient cities and counties have agreed to join IE-Marketing to fund 85% of
its proposed budget.
BACKGROUND
Representatives of several Inland Empire cities and both counties met for three months to outline the goals of a
regional marketing program. The group agreed that each city and county would have a better chance of
expanding its own economy if:
1. The pool of employers interested in locating in the Inland Empire was increased.
2. The number of films, television scenes, commercials and videos produced in the Inland Empire were to
grow.
3. More tourists chose to visit the Inland Empire.
The group agreed that no single local entity had the financial power needed to undertake the level of marketing
effort necessary to accomplish these goals. As a result, the group developed and issued a Request For Proposal
(RFP) to the IEEP to develop a program and budget for an Inland Empire Marketing Program (IE Marketing)
targeting these groups. That organization was chosen at it is the only business recruitment entity whose field of
operations and membership covers the entire urbanized Inland Empire.
IEEP responded with a detailed program and budget (see Exhibit) which met the RFP's requirements. Following
a presentation of the IE-Marketing program to economic development staff members from 21 cities and the two
counties, the overwhelming consensus was that the program be brought forward to each entity's governing body
for budgeting and approval.
CITY OF GRAND TERRACE
REDEVELOPMENTAGENCYBOARD 0FDIRECT016# fK*A ITEM NO.
1. 14,000 executives in firers with 50-300 employees that have grown 10% in each of the past three years.
At a minimum this includes firms in three groups: those thinking of leaving or avoiding California;
those needing to be near UCR's research facilities; and those needing to be close to the region's 2.9
million people.
2. 14,000 entrepreneurs with firms of 10-50 employees that have grown 10•/o each in the past three years.
These include entrepreneurs who will be attracted by the Inland Empire's affordable housing, lower
labor and facility costs, and its easier business environment.
3. 1,000 loan officers, investment analysts, appraisers, brokers and economists whose decisions can
invisibly aid or harm the area's economy.
4. 2,500 tourist, convention and corporate meeting planners.
5. 5,000 film production companies needing one -stop logistical and permitting back-up in order to
increase their local activity.
In addition, IE-Marketing would spend about $75,000 on display advertising plus telemarketing and staff
contacts with targeted groups. As business location leads are created, the BEEP would forward them to the cities
for follow-up under precisely drawn rules, agreeable to the sponsors.
The tourism program would be supplemented with monthly full page advertising in the L.A Times and Orange
County Register. The film recruitment program would involve close logistical cooperation between the cities
and the BEEP.
The IE-Marketing program would have the added benefit of greatly increasing the level of networking between
the region's communities.
FISCAL E"ACT
The city's share of the cost in the IE-Marketing program would be $1,575 in fiscal year 1994-1995. This cost
over and above any funds the community is presently spending on either the Inland Empire Tourism Council or
the Inland Empire Film Commission.
STAFF RECOMMENDATION
Staff recommends that the Redevelopment Agency Board of Directors authorize preparation and execution of an
agreement with the IEEP to undertake the IE-Marketing program, and authorize disbursement of the funds
necessary for the city's involvement.
ATTACHMENT
The Inland Empire Marketing
CITY OF GRAND TERRACE
COMMUNITY REDEVELOPMENT AGENCYAGENDA REPORT
3
INLAND � KPIRE::RKETM :PROGRAM
TABU r < 11017. N
PAGE NO.
SECTION
1-2
The Goal, The Problem, The Opportunity, The Strategy,
The IEEP
2-4
Targeting Priorities Explained
5-6
The Marketing Message
6-9
Targeted Marketing Program: Firms, Entrepreneurs,
Financial Professionals
10-11
Targeted Marketing Program: Visitor Industry
11-13
Targeted Marketing Program: Film Studios
14
IEEP Organization Chart with IE-Marketing
15-16
Lead's Policy Details
17
City & County IE-Marketing Costs
19-21
Appendix A. - Detailed Budget
22
Appendix B. - Time Line
23-29
Appendix C. - Detailed Description of Proposed Direct
Mail Pieces
To succeed, IE-Marketing must document and continuously repeat a
tightly focused message on this theme. This dictates a coherent,
centralized marketing program. In other regions, the state gov-
ernment is the unifying force for such effort. The Inland Empire
has no such luxury.
Thus, the Inland Empire Economic Partnership (IEEP) would execute
the marketing program under contract with 30 cities & two counties.
The latter would provide the funds and policy guidelines, IEEP would
hire the staff and execute the program. To further unify the
message, IE-Marketing would combine business, visitor and film
4 recruiting in a single coordinated effort.
NOTE: IE-Marketing's philosophy: "Market together, compete alone."
With more firms interested in the Inland Empire, each city
& county will have a better chance of expanding its economic
and tax base.
S. The IEEP
The IEEP was approached by several city & county economic development
directors as it is the Inland Empire's only regional business group.
Its 97 sponsoring firms touch every local city and are acutely aware
that no area will succeed unless the region's economy does.
From the outside, the IEEP is already the point of contact for many
businesses, financial groups, and news organizations interested in
the area. Many follow the region through the Quarterly Economic
Report. The California Trade & Commerce Department often works
4, from within IEEP's offices. The U.S. Department of Commerce is
about to do so.
IEEP's $500,000 annual budget is devoted to recruiting businesses,
expanding local film shoots, organizing retention efforts and
supporting local entrepreneurs. IEEP's Small Business Development
Center (SBDC) is expanding its entrepreneurial network throughout
the region in what the U.S. Economic Development Administration
(EDA) acknowledges is the best program of its kind in California.
Recently, the IEEP began a $100,000 capital drive. In one month,
$50,000 has been committed from its Executive Committee and Board
of Directors. This has allowed the organization to expand its staff
and embark on a major work expansion program. IE-Marketing is a
key element in that effort.
G. The Targeting Priorities
Given the ambition of the city & county proposal, IEEP was forced
to make judgments about appropriate IE-Marketing budgeting and
targeting priorities. They are listed below in order of importance.
If the budget were to fall short, target groups would be eliminated
according to this ranking (parentheses show the number of targets
by group).
E
7. The Message
IE-Marketing must communicate both general impressions and specific
information to each of these targeted audiences. In broad terms,
the challenge is to move them from thinking, "The Inland Empire,
oh that's the part of L.A. out by Claremont, " to saying, "The Inland
Empire, you know that place is really thriving."
To achieve this result, hard data and photos must move the targets
to realize several truths about the region:
a. It is a huge economy in its own right.
b. It is adding jobs when nearby areas are struggling.
Cr C. It is a less expensive, easier place in which to live and
conduct business.
d. Its entertainment options are diverse and growing.
e. Its outdoor sports opportunities are unparalleled.
Hence the opening slogan:
THE INLAND EMPIRE ...
We're Building California's Future!
Once this case has been made, IE-Marketing can draw the conclusion
that the Inland Empire is one place where "The California Dream"
of owning a home or a successful business, getting a good job, or
#46, enjoying the outdoors is still possible. Thus, the concluding
metaphor around which the logo & color scheme are built:
THE INLAND EMPIRE ...
Where The California Dream Thrives!
A host of imagery, economic & demographic data supports this case.
a. Strong Economic Data
At $48 billion, the region' s economy is larger than 18 states.
At 2.9 million people, its population is equal to Oregon. It
is averaging 8,000 jobs above 1993. Growing sectors added
71,200 jobs during the recession. There has been a constant
drumbeat of plant locations and expansions.
For companies whose first instincts are to leave or avoid
California, the Inland Empire offers labor costs 70-150-. below
L.A. & Orange Counties, housing costs $100,000 lower, and
tracts of available inexpensive land. Certainly congestion
is less and business easier to conduct. Geographically, it
provides easy access to Pacific Rim ports, Mexico and Los
Angeles & Orange Counties markets.
5
3. Display advertising would be purchased in industry periodicals,
and an attempt made to get free Public Service Announcements
located in major magazines. In addition, the IEEP would
represent the Inland Empire at trade shows and conferences,
such as Trends 2000 and the IDRC.
To start IE-Marketing, the initial challenge is to by-pass the
natural questions which arise with any new marketing campaign: Why
am I getting information about the Inland Empire? Should I throw
it away? Why should I read it?
Beyond good targeting, IE-Marketing will try to navigate these
40 objections in three ways: some materials will detail solid in-
formation of use in the firm's work; others will be intriguing and
colorful; still others will provide industry information while
subtly relating Inland Empire facts and images.
The IE-Marketing campaign will involve a steady flow of direct mail
pieces. As the process proceeds, any firm expressing an interest
in the Inland Empire will be flagged for personal contact by IEEP
staff. At some point, all firms will be contacted via a telemarketing
effort. By priority group, the program would be developed as
follows:
A. PRESS CORPS (500)
No PR pieces would be sent to the press. The effort aims at
convincing the local, regional and statewide press core to give
more coverage to the Inland Empire. This will include invitations
to formal press conferences, the receipt of regular regional
economic and business information, and a regular supply of press
releases.
Attempts will be made to develop rapport with newspaper, magazine,
news radio and TV editors and reporters through IEEP and local
media sources. The IEEP will undertake this responsibility.
B. MID -SIZE GROWING FIRMS (14,000)
A coordinated recruiting program would be aimed at mid -size and
larger firms considered likely to be considering leaving or avoiding
California. The program would include professional follow-ups
from IEEP staff. Material and contacts would be nuanced for
professionals site selectors, and would be aimed at getting them
to attend events and tour regional locations. All materials would
use the same color scheme and logo. Appendix C details a proposed
layout for each piece.
1. Teaser - People find it interesting that the Inland Empire
has more financial power than 18 states. Outside, the teaser
would play off this fact. Inside, it would highlight the
incredible size & growth of the market plus give 1-quarter's
new firm locations.
7
2. Teaser - A second teaser would play off the Inland Empire's
population being equal to Oregon. Inside it would show the
size & growth of the market and highlights attractions like
wineries, Janet Jackson performing, and Mission Inn.
3. Brochure - Next, the program is elevated with a 4-page, 4-color
piece visually displaying the Inland Empire as a large growing
economy, with sophisticated firms, less expensive workers,
outstanding recreation, affordable homes and diverse enter-
tainment. The implicit message: this not an area populated
by country bumpkins.
4. Personal letter - A formal, personally addressed letter
targeted by SIC code would then arrive' explaining why this
Inland Empire mail is coming. It would stress the enormous
market they should be tracking and the region's cost advan-
tages. The area would be presented as an alternative to
leaving California or putting growth elsewhere.
The letter would also indicate that they will be receiving
personal contact from IEEP staff, a flow of detailed regional
information, an economic newsletter, and invitations to key
events such as the opening of The California Speedway. They
would be invited to ask for more information using an enclosed
800 number/rolodex card and/or reply card.
S. Inland Empire Kit - A several part, major mailing would contain
a letter reiterating the earlier letter's themes. Targets
would again be invited to call using another enclosed 800
number/rolodex card and a reply card.
Depending on the recipients SIC code, a 4-page economic
newsletter would be enclosed showing why manufacturing,
service, office or retail firms are migrating to the Inland
Empire. (Note: This newsletter will be sent quarterly from
hereon.)
A 24-page attractive, economic/life style book would be in-
cluded showing hard economic & demographic data & charts. It
would present pictures and detailed descriptions of key firms
now in the Inland Empire, and show the sophistication of local
entertainment, education, and recreation activities.
NOTE: Telemarketing to all firms would occur at this point.
6. Targeted Invitation Postcard -
many firms as possible would be
Those from different sectors
relevant to their specialties.
be invited to a major social eve
of The California Speedway coulc
to plan. IEEP member firms woul
of this program.
ff
At this point, people from as
brought to the Inland Empire.
would be invited to events
In the evening, they would
it. In the future, the opening
� be a major event around which
3 help arrange different parts
4. Personal Letter - The program would open with a target
personally addressed letter explaining why they are getting
Inland Empire information. It includes an 800 number on a
rolodex card. It invites them to call for more detailed
information & data or return an enclosed rely card.
10. QER + Clipboard - By sending a combined Quarterly Economic
Report and Clipboard, IE-Marketing would be keeping financial
professionals regularly apprised of solid information on the
Inland Empire economy and the rising number of firms locating
in it. An information 800 number would again be provided.
4. Targeted Follow -Up - Semi-annual follow up letters would be
sent, discussing the Inland Empire, and'the flow of data they
are receiving. Enclosed would be another 800 number/rolodex
card, and a 4-page informational brochure on the region.
E. VISITOR INDUSTRY (2,500)
When visitor dollars enter the Inland Empire, they have strong
multiplier impacts on the economy. The industry has room for
expansion owing to the region's growing entertainment industry and
extraordinary variety of outdoor activities. However, to date,
the full benefits of tourism have not accrued to the region as the
industry has been poorly organized and marketing underfunded. The
program below begins to address these concerns. It is aimed at
increasing day & weekend visits.
s Note: State and travel industry funds will pay for several parts
of the program. See the budget for details.
1. The Targets - The primary target of the IE-Marketing visitor
program is Southern California tour operators & planners and
corporate meeting planners. Next is the same group located
in the balance of California, Nevada and Arizona, plus Cal-
ifornia tourism officials. Third is the local tourism in-
dustry. The last is the residents of Los Angeles and Orange
Counties.
2. Tour Operators & Planners & Meeting Planners (750) - Under
IE-Marketing, tour. operators & planners and corporate meeting
planners would receive the full marketing program outlined
earlier for entrepreneurs. The targeted letter and survey
in that package would be nuanced to the industry. #5 The
Inland Empire Kit would include the #9 Quarterly Sports &
Entertainment Guide, and a Restaurant & Lodging Guide. #6
The Targeted Invitation would be for a 2-day familiarization
tour.
In addition, professionals in this group will continue to be
contacted via two trade shows: the Orange County Register
Travel Show and the L.A. Travel Show.
1. The Targets - The Inland Empire has been an industry backdrop
for decades. However, today's highly entrepreneurial film
production crews are largely ignorant of the region. For
larger studios, the target audience is location scouts and
managers. For smaller ones, it is often times the producers
and/or directors.
2. The Challenge - Locators are given a backdrop, e.g. a 1950s
New England gas station in May, but actual shooting is in
November. They worry about such things as architecture, leaves
on trees, weather. They choose a site based upon accuracy,
cost, convenience, knowledge and speed.
Being incredibly diverse, close to Hollywood, and inexpensive
by Southern California standards, the Inland Empire scores
well on the first three criteria. IE-Marketing must address
their knowledge of Inland Empire shooting locations, and the
speed of permits and local logistical support to allow
shooting.
3. Knowledge of Locations - IE-Marketing must aim materials at
today's film locators to again make the industry aware of the
extraordinary diversity of Inland Empire shooting opportu-
nities. This is particularly true now that Norton and George
Air Force Bases (AFB) are available. Given budget
considerations, IE-Marketing recommends that five initial
steps be undertaken.
#4W a. The hiring of a professional photographer to shoot a wide
variety of sampler sites. This work would broaden the
Inland Empire Film Commission's existing Film Site Library.
b. Using the Library, #12 a Site Location Catalogue would be
created and mailed to 5,000 selected targets.
12. Site Location Catalogue & Kit - The 4-color, 8-page cat-
alogue would present teaser samples of Inland Empire
architectural, historical and environmental scenes. A
letter would outline the process for working with IEEP
staff to arrange for permits & logistical support. An 800
number rolodex card, and reply cards would be included to
elicit contacts.
c. Semi-annually, #13 a Film Brochure marketing brochure
perhaps featuring Norton AFB should be designed and mailed.
Hopefully, the Inland Valley Development Authority (IVDA)
would help defray the cost of this mailing.
13. Film Brochure - The
as a reminder of the
include photographs
information.
4-page 4-color Film Brochure would serve
Inland Empire as a filming site. It would
of Norton AFB plus processing and contact
12
IE- Film Tourism
Marketing Commission Commission
Director Director Director
2 persons
SBDC Business Entrepreneur
Director Recruiting Support
11 persons 3 persons
a. IE-Marketing, Inland Empire Film Commission and Inland Empire
Tourism Council would each be stand alone efforts in the same
sense as is now true of the SBDC. IEEP would continue its
conventional business recruiting & retention efforts. In
addition, IEEP will soon announce the starting of specific
entrepreneurial support activities.
b. IE-Marketing would be under the direction of a full time
Marketing Director paid by the project. This individual would
be responsible for coordinating the marketing effort. Other
IEEP staff would assist in contacting targeted firms,
following -up on leads generated by IE-Marketing, and hosting
visitations.
c. Support for the IE-Marketing director would come first from
the IEEP's two person business recruiting staff. One is now
with IEEP. He is the first of what will be a permanent string
of loaned executives, each spending 3-6 months with the
organization. The other is being recruited. They will be
assisted by a marketing intern who will come from a local
university graduate program.
The IE-Marketing director will also receive assistance from
IEEP's administrative staff (president, one professional, two
secretarial) . Each of these positions is filled today, though
recruitment of a permanent president is underway.
SBDC staff would be available to assist entrepreneurs who are
interested in understanding the support network they will
find should they consider moving to the Inland Empire.
NOTE: The only funds going to the IEEP from IE-Marketing will
be for specific and documented overhead services. IE-
Marketing funds will be placed in a segregated account
earmarked for the effort.
14
e. If a firm, by itself or through a broker wishes to remain
confidential, IEEP will alert the cities & counties of the
firm's general background and apparent needs, and each will
be asked to submit materials. IEEP will organized them and
pass them on to the potential client. Follow up will be by
the IEEP until the firm wishes to contact local officials.
Progress of the case number will be shared with the sponsors.
f. If the firm, by itself or through a broker wishes to remain
confidential and indicates an interest in specific areas,
IEEP will alert the relevant cities/counties of the firm's
background and apparent needs, and each will be asked to submit
4br materials. IEEP will organize them and,passed them on to the
potential client.
Other cities & counties will be alerted as to the firm's
general background and specifications and invited to submit
materials making a case as to why they should also be con-
sidered. These will also be forwarded to the firm under that
heading.
In all cases, follow up will be by the IEEP, until the firm
wishes to contact local officials. Progress of the case number
will be shared with the cities & counties.
g. In cases where a firm does not have a broker, and in IEEP's
judgment one is warranted to maximize the probability of its
location in the Inland Empire, IEEP will make references.
IEEP will alert the cities & counties of the firm's general
background and apparent needs, and each will be asked to submit
materials. IEEP will organized them and pass them on to the
broker and the potential client. IEEP will monitor such cases
and report their progress by case number to the cities &
counties.
11. The Formal Relationship
Should IE-Marketing begin moving ahead, a formal relationship would
be defined between the IEEP and the contracting cities. That
relationship would have the following elements:
a. No city or county would be asked to spend any money on
IE-Marketing until a threshold of cities has made the com-
mitment.
b. The IE-Marketing contributor group will receive one -quarter
of the seats on the board of IEEP Board of Directors and the
Executive Committee. Through a sub -committee of the board
they will be placed in a position to oversee the functioning
and accounting of IE-Marketing.
c. IEEP would sign
IE-Marketing to
for the program
a contract with
hire the staff,
outlined in this
16
the cities which support
create and provide back-up
proposal.
APPENDIX A. - IE-MARKETING BUDGET
APPENDIX B. - IE-MARKETING TIME LINE
APPENDIX C. - DESCRIPTION OF EACH PROPOSED DIRECT MAIL PIECE
Ef-]
APPENDIX A-2.-INLAND EMPIRE TOURISM COUNCIL MARKETING BUDGET, FY 1994-95
$0.185
Name
Description
Size
Fold
Color
Count
Design
Cost
Graphics
Cost
Printing
Cost
Mail
Cost
9a Entertainment &
Sports News - Jan
Entrepreneurs + Tourism
2 500
$463
4-page
11x17
1 1
4/4
2,500
$2,000
$1,000
$464
9a Entertainment &
Sports News - Apr
Entrepreneurs + Tourism
2,500
463
4-page
11x17
1
4/4
2,500
2,000
1,000
464
10 Calendar
4-Calendars of Events
8'/sx11
Xerox
1
7,000
0
0
$200
1,295
TOTAL MAILINGS
$4,000
$2,000
$1,127
1 $2.220
GRAND TOTAL MAILING COSTS $9,347
OTHER ACTIVITIES
Paid By
State
Paid By
Tourism Council
Advertisin
New ctivity Help Pay.
Travel
State Tourism Board - 6
X
$1,500
$1,500
Mexico Trade Mission
X
5,000
5,000
Trade Shows
Orange County Travel Show
X
625
625
L.A. Travel Show
X 1
950
1
950
Anaheim Sports/Vacation
X
$1,000
1,000
Phoenix Sports/Vacation
X
1,000
1,000
Photography
Photo Shootw/Film Commission
X
$3,000
3,000
Video
Assistance from RCC & SBVC
X
2,000
2,000
Adventure Guide
The Sun - Over Print
X
5,000
X
5,000
10,000
Restaurant &
Lodging Guide
X
1,500
1,500
1,500
Familiarization
Tours -2
Media, Tourism and Convention
Professionals
X
5,000
5,000
Newspaper Ads
(Full Page, Monthly)
L.A. Times
X
11,000
4,400
11,000
Orange County Register
X
11,000
4,400
11,000
TOTAL OTHER COSTS
$11.575
1
$8,500
1
$33,500 1
$10,300
$53,575
OFFSETS 30,375
NET OTHER COSTS $23,200
TOTAL MAILING & NET OTHER COSTS $32,547
20
INLAND EMPIRE ECONOMIC PARTNERSHIP
19
APPENDIX B
TIME LINE
The time line for the IE-Marketing in large part depends upon the
approval processes of the 32 governmental entities which must decide
whether or not to enter the project.
I�°=Marketa� 'TIME.:: INS::
DATE
EVENT
September
15,
1994
Presentation to the cities & counties
October
15,
1994
IEEP has a clear view that sufficient cities & counties will enter the project
to allow it to move ahead.
October
15,
1994
IEEP will begin preliminary on the program, put bids out for an advertising
agency, begin search for an IE-Marketing director. Existing staff will be
used.
November
15,
1994
cities & counties will have made final decisions. Allows re-scoping of the
project.
December
1,
1994
IE-Marketing Director hired, Advertising Agency chosen.
February
15,
1995
First mail to begin arriving.
June 30, 1995
First phase of program complete.
IEEP existing staff members, experienced with concentrated targeted
direct mail campaigns, have performed according to tighter deadlines
than the one recommended. The critical events which will allow
this time line to be met are the approval of sufficient cities &
counties to allow the program to proceed by October 15, 1994, and
the final decisions of all cities & counties to move ahead or not
by November 15, 1994.
22
2. TEASER 2 Colors - 2 Sides
6x12 folded 6x6
What has Oregon's Population &
Front
is just an hour from L.A.?
The Inland Empire ...
Inside Top
We're Building California's Futurel
Key Demographic Facts
The Inland Empire...
Inside Bottom
We're Building California's Futurel
Key Life Style Facts
Logo, Address & Phone
Back
3. Brochure -The program is elevated with a 4-page, 4-color piece
visualizing the Inland Empire as a large growing economy,
with sophisticated firms, less expensive workers, outstanding
recreation, affordable homes and diverse entertainment.
3. BROCHURE 4-Color - 2 sides
17xi1 folded 8•x11
Who Has ...
Front
Advanced Firms
Affordable Workers
(photo)
(photo)
Incredible Recreation
Great Entertainment
(photo)
(photo)
The Inland Empire ...
We're Building California's Future
The Inland Empire ...
Inside Right
We're Building California's Future
(4-Economic photos & charts with caption)
Inland Empire ...
Inside left
Where The California Dream Thrivesl
(4-Key life style photos & captions)
Inland Empire ...
More Financial Power than 18 Statesl
(Inland Empire on list of states)
Back
Inland Empire ...
As Populated As Oregon
(Inland Empire on list of states)
IFLogo, Address & Phone
24
IM
M
6. Targeted Invitation Postcard - At this point, people from as
many firms as possible would be brought to the Inland Empire.
Those from different sectors would be invited to events
relevant to their specialties. In the evening, they would
be invited to a major social event. In the future, the opening
of The California Speedway could be a major event around which
to plan. IEEP member firms would help arrange different parts
of this program.
6. Targeted Invitation Postcard 6x12 glossy
Each Person on the Southern California Target
Lists is Invited to an Inland Empire event,
tailored to their group.
Card shows photographs of the event, and stresses the growing economy, &
sophistication of the region. Logo and thrive theme are prominent.
7. Targeted Survey - Follow-up would come via a survey with the
two purposes: subtly providing Inland Empire information
targeted by group & SIC code, and collecting information about
IE-Marketing's effectiveness.
8. Quarterly Targeted Newsletter - The 4-page economic news-
letter, first sent with the Inland Empire kit, would be updated
quarterly and sent. Variations would be targeted to provide
information on why manufacturing, service, office or retail
firms should be coming to the region.
8. Quarterly Targeted Newsletter 4-Color 17x11 folded 8"xll
Details why firms in manufacturing, service,
office or retailing are coming to the Inland
Empire. Includes life style information.
C. Entrepreneurs (14,000)
Entrepreneurs would receive the eight pieces above plus:
9. Quarterly Sports &
brochure that woul
It would highlight
Empire by providing
many entertainment,
d
Entertainment Guide - A 4-page, 4-color
be developed for the tourism industry.
the growing sophistication of the Inland
a continuous flow of information on the
historic and sports events in the region.
26
11. Quarterly Calendar of Events
8'*xl1
Features detailed listing of events in the
coming three months throughout the Inland
Empire.
Computer generated,
xeroxed
References the Inland Empire Tourism Council at IEEP as point of contact
Logo and Color Scheme of IE-Marketing
Also, local visitor industry professionals would receive a Restaurant
& Lodging Guide, and would continue to supply them with The Sun
Adventure Guide. In addition, a Self Inland Empire Driving Tour
would be designed and materials distributed to appropriate locations.
F. Film Industry (5.000)
In the film industry there are two types of targets. For larger
studios, it is location scouts and managers. For smaller ones, it
is often times the producers and/or directors. Annually these
groups would be sent:
12. Site Location Catalogue & Kit - This 4-color, 8-page
catalogue would present teaser samples of Inland Empire
architectural, historical and environmental scenes. A
letter would outline the process for working with IEEP
staff to arrange for permits & logistical support. An 800
number rolodex card, and reply cards would be included to
elicit contacts.
12. Site Location Catalogue & Kit
Large envelope including:
17x11 folded 8"x11
8-Page, 4-Color
Letter of explanation
Catalogue of Sample Film Locations
IEEP 800 Number Rolodex Card/Reply Card
Logo and Color Scheme of IE-Marketing
Semi-annually they would receive:
13. Film Brochure -A 4-page 4-color Film Brochure aimed at reminding
them of the Inland Empire as a filming site. It would include
photographs of Norton AFB plus processing and contact infor-
mation.
W
PENDING CITY
COUNCIL APPROVAL
CITY OF GRAND TERRACE 1
DATE: DECEMBER 29, 1994 CHECK REGISTER NO:122994
OUTSTANDING DEMANDS AS OF: DECEMBER 29, 1994
CHECK NO.
VENDOR
P10039
KAREN GERBER
P10040
SOUTHERN CA EDISON COMPANY
P10041
SOUTHERN CA GAS COMPANY
P10042
COMCAST CABLEVISION
P10043
STATE COMPENSATION INS.
P10044
SOUTHERN CA EDISON COMPANY
P10045
SOUTHERN CA GAS COMPANY
P10046
COMCAST CABLEVISION
n
P10047
C
MICHAEL MULLINS
P10049
SOUTHERN CA EDISON COMPANY
P10050
SOUTHERN CA GAS COMPANY
P10051
COMCAST CABLEVISION
P10052
30
ADRIAN REYNOSA
P10053
LARRY MAINEZ
4b
P10054
ELIZABETH R. DUARTE
P10055
SOUTHERN CA EDISON COMPANY
DESCRIPTION
AMOUNT
BIRTHDAY BONUS
$ 50.00
CASH PAYMENTS
FOR 12/8/94
264.83
CASH PAYMENTS
FOR 12/8/94
175.49
CASH PAYMENTS
FOR 12/8/94
116.87
WORKERS' COMPENSATION INSURANCE,DEC.1994
2,623.75
CASH PAYMENTS
FOR 12/13/94
486.45
CASH PAYMENTS
FOR 12/13/94
278.57
CASH PAYMENTS
FOR-12/13/94
232.07
BIRTHDAY BONUS
50.00
CASH PAYMENTS
FOR 12/16/94
795.36
CASH PAYMENTS
FOR 12/16/94
363.79
CASH PAYMENTS
FOR 12/16/94
209.69
SCOREKEEPER,SLO-PITCH SOFTBALL 11/17-12/21/94
283.50
PLANNING TECHNICIAN,12/5-12/16/94 AND
REIMBURSEMENT
FOR LOCAL MILEAGE
665.05
REIMBURSEMENT,
CMBTA CONFERENCE
39.75
CASH PAYMENTS
FOR 12/19/94
355.24
3
CITY OF GRAND TERRACE
3
DATE: DECEMBER 29, 1994 CHECK REGISTER NO: 122994
----------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------
OUTSTANDING DEMANDS AS OF: DECEMBER 29, 1994
----------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------
CHECK NO.
VENDOR
DESCRIPTION
AMOUNT
30511
PETER AMAGNOS
REFUND,
WASTEWATER
DISPOSAL
SERVICES
$ 14.80
30512
JUDI WORKMAN
REFUND,
WASTEWATER
DISPOSAL
SERVICES
12.80
30513
ARTHUR DIETZ
REFUND,
WASTEWATER
DISPOSAL
SERVICES
17.60
30514
RICHARD FAULK
REFUND,
WASTEWATER
DISPOSAL
SERVICES
12.00
30515
ROBERT FITZSIMMONS
REFUND,
WASTEWATER
DISPOSAL
SERVICES
12.00
30516
JAMES HAMILTON
REFUND,
WASTEWATER
DISPOSAL
SERVICES
14.00
30517
BEAR MANAGEMENT
REFUND,
WASTEWATER
DISPOSAL
SERVICES
21.20
30518
SCOTT MARTINEAU
REFUND,
WASTEWATER
DISPOSAL
SERVICES
16.80
30519
WILLIAM HILL
REFUND,
WASTEWATER
DISPOSAL
SERVICES
12.40
30520
BRENDA SAAB
REFUND,
WASTEWATER
DISPOSAL
SERVICES
12.80
30521
LINDA FOLLETT
REFUND,
WASTEWATER
DISPOSAL
SERVICES
15.60
30522
MARGUERITE SCALE
REFUND,
WASTEWATER
DISPOSAL
SERVICES
24.00
30523
AA EQUIPMENT
PARTS FOR LAWN MOWER
90.82
30524
A & A PRODUCE
PRODUCE
FOR CHILD
CARE
46.15
30525
ACCENT PRINT & DESIGN
PAPER FOR CHILD CARE
16.90
30526
ADVANCE COPY SYSTEMS
TONER FOR COPIER
104.73
A
CITY OF GRAND TERRACE
k,
DATE: DECEMBER 29, 1994 CHECK REGISTER NO:122994
OUTSTANDING DEMANDS AS OF: DECEMBER 29, 1994
CHECK NO.
VENDOR
DESCRIPTION
AMOUNT
30543
FRIDAY'S
LANDSCAPE MAINTENANCE,TERRACE PINES
$ 200.00
30544
GOFORTH & MARTI
OFFICE SUPPLIES
137.93
30545
G.T. CHAMBER OF COMMERCE
PARTIAL PAYMENT,GRANT FOR 1994/95
3,750.00
30547
H & H GENERAL CONTRACTORS
REPAIRS, STORM DRAINS, VAN BUREN/WILLET
985.00
30548
HARPER & BURNS
LEGAL SERVICES FOR NOVEMBER,1994
1,951.25
30549
HERMAN HILKEY
STIPENDS FOR-DECEMBER,1994
300.00
30550
HONEYWELL, INC.
MAINTENANCE ON HVAC UNIT,JANUARY,1995
1,114.16
30551
INLAND COUNTIES INSURANCE
LIFE/DENTAL INSURANCE FOR JANUARY,1995
557.32
30552
INLAND EMPIRE STAGES LTD.
BUS, RECREATION EXCURSION
342.00
30553
INMARK
STAMPS AND NAME TAGS
97.52
30554
INTERSTATE BRANDS CORP.
BAKERY GOODS FOR CHILD CARE
63.57
30555
KICAK & ASSOCIATES
ENGINEERING SERVICES, 11/21-12/18/94
7,729.50
30556
SHARON KORGAN
PURCHASE COMPUTER/CITIZENS PATROL TRUST FUND
1,500.00
30557
KRAFT FOOD SERVICE
FOOD FOR CHILD CARE
1,734.33
30558
LAKESHORE LEARNING
RECREATION SUPPLIES
161.39
30559
METROPOLITAN INSURANCE
LIFE INSURANCE FOR JANUARY,1995
290.95
A
CITY OF GRAND TERRACE
7
DATE: DECEMBER 29, 1994 CHECK REGISTER NO:122994
OUTSTANDING CHECKS AS OF: DECEMBER 29, 1994
----------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------
CHECK NO.
VENDOR
DESCRIPTION
AMOUNT
30575
JAMES SINGLEY
STIPENDS FOR DECEMBER,1994
$ 300.00
30576
SOUTHERN CA'EDISON COMPANY
STREET LIGHTS FOR NOVEMBER,1994 AND
ADJUSTMENT FOR PRIOR MONTH
5,548.29
30577
BRENDA STANFILL
CITY CLERK CONFERENCE
60.00
30578
THE SUN
SUBSCRIPTION FOR HISTORICAL/CULTURAL
COMMITTEE AND NOTICE OF PUBLIC HEARING
230.20
30579
TEXACO REFINING/MARKETING
FUEL FOR TRUCKS,EQUIPMENT AND VAN
195.94
30580
TRI-COUNTY OFFICIALS
UMPIRES FOR SLO-PITCH SOFTBALL,12/1-12/15/94
300.00
30581
VISA
CITY COUNCIL/CITY MANAGER CONFERENCE, CSMFO
CONFERENCE, AND CITY CLERK CONFERENCE
651.58
30582
WAXIE
JANITORIAL SUPPLIES FOR CHILD CARE
58.67
30583
WESTERN EXTERMINATORS
PEST CONTROL FOR CITY OWNED FACILITIES
145.00
30584
YOSIMITE WATERS
BOTTLED WATER FOR CITY OWNED FACILITIES
309.09
PAYROLL FOR DECEMBER, 1994 151,356.90
TOTAL: $342,406.29
I CERTIFY THAT, TO THE BEST OF MY KNOWLEDGE, THAT THE AFORE LISTED CHECKS FOR PAYMENT OF THE CITY
LIABILITIES HAVE BEEN AUDITED BY ME AND ARE NECESSARY AND APPROPRIATE EXPENDITURES FOR THE OPERATION OF THE
CITY.
BERNARD SIMON,FINANCE DIRECTOR
c r
CITY OF BRAND TERRACE
1
DATE: JANUARY 12, 1995 CHECK REGISTER NO:011295
OUTSTANDING DEMANDS AS OFs JANUARY 12, 1995
CHECK NO.
VENDOR
DESCRIPTION
AMOUNT
P10070
SOUTHERN CA EDISON COMPANY
CASH PAYMENTS FOR 12/29/94
$ 248.08
P10071
SOUTHERN CA GAS COMPANY
CASH PAYMENTS FOR 12/29/94
202.07
P10072
COMCAST CABLEVISION
CASH PAYMENTS FOR 12/29/94
133.39
P10073
LARRY MAINEZ
PLANNING TECHNICIAN,12/17-12/30/94
656.80
P10074
REGINA HERNANDEZ
BIRTHDAY BONUS
50.00
P10075
SOUTHERN CA EDISON COMPANY
CASH PAYMENTS FOR 1/3/95
331.07
P10076
SOUTHERN CA GAS COMPANY
CASH PAYMENTS FOR 1/3/95
152.51
P10077
COMCAST CABLEVISION
CASH PAYMENTS FOR 1/3/95
54.37
P10078
PERS
RETIREMENT FOR PAY ROLL ENDING 12/16/94
4,727.06
P10079
SOUTHERN CA EDISON COMPANY
CASH PAYMENTS FOR 1/4/95
731.20
P10080
SOUTHERN CA GAS COMPANY
CASH PAYMENTS FOR 1/4/95
777.91
P10081
COMCAST CABLEVISION
CASH PAYMENTS FOR 1/4/95
236.00
P10082
CITY OF SAN LUIS OBISPO
REGISTRATION CSMFO CONFERENCE,FINANCE DIRECTOR
180.00
P10083
STANDARD INSURANCE COMPANY
DISABILITY INSURANCE FOR JANUARY,1995
640.93
P10084
POSTMASTER—COLTON
MAIL CITY NEWSLETTER/RECREATION BROCHURES
543.24
30587
BECKY TREBIZO
REFUND, RECREATION PROGRAM
30.00
c r
CITY OF GRAND TERRACE
3
DATE: JANUARY 12, 1995 CHECK REGISTER NOs011295
OUTSTANDING DEMANDS AS OF: JANUARY 12, 1995
CHECK NO.
VENDOR
DESCRIPTION
AMOUNT
30604
FRIDAY'S
LANDSCAPE MAINTENANCE,TERRACE PINES
$ 200.00
30605
GOFORTH & MARTI
OFFICE SUPPLIES
10.94
30606
CITY OF GRAND TERRACE
EMPLOYEE CHILD CARE,JANUARY,1995
957.15
30607
INTERSTATE BRANDS CORP.
BAKERY GOODS FOR CHILD CARE
52.31
30608
JANI KING
JANITORIAL SERVICES FOR CHILD CARE,JANUARY,1995
759.00
30609
KRAFT FOOD SERVICE
FOOD FOR CHILD CARE
1,444.43
30610
PATRIZIA MATERASSI
AUTO ALLOWANCE FOR JANUARY,1995
200.00
30612
ORIENTAL TRADING COMPANY
SUPPLIES FOR CHILD CARE
212.80
30613
PAGENET—ONTARIO
AIR TIME/MAINTENANCE FOR PAGERS,JANUARY,1995
175.61
30614
PETTY CASH
REIMBURSE GENERAL PETTY CASH,FINANCE
347.68
30615
QUALITY AUTOMOTIVE
REPLACE CLUTCH, CITY TRUCK
736.55
30617
COUNTY OF SAN BERNARDINO
DUMP CHARGES FOR 11/18-12/3/94
904.41
30618
THOMAS SCHWAB
AUTO ALLOWANCE FOR JANUARY,1995
200.00
30619
SECURITY DATA GROUP
SECURITY MONITOR,CIVIC CENTER JAN—MARCH,1995
75.00
30620
SIERRA PRINTING
PRINT CORRECTION NOTICES
178.09
30621
BERNARD SIMON
REIMBURSEMENT,TAX SEMINAR
33.00
PENDING CITY
COUNCIL APPROVAL
CITY OF GRAND TERRACE
CITY COUNCIL MINUTES
REGULAR COUNCIL MEETING - DECEMBER 15, 1994
A regular meeting of the City Council of the City of Grand Terrace was called to order in the
Council Chambers, Grand Terrace Civic Center, 22795 Barton Road, Grand Terrace, California,
on December 15, 1994 at 6:00 p.m.
40 PRESENT: Byron R. Matteson, Mayor
Gene Carlstrom, Mayor Pro Tempore
Herman Hilkey, Councilmember
Jim Singley, Councilmember
Dan Buchanan, Councilmember
Thomas J. Schwab, City Manager
Brenda Stanfill, City Clerk
John Donlevy, Assistant City Manager
Patrizia Materassi, Community Development Director
Bernard Simon, Finance Director
Lt. Rodney Hoops, Sheriffs Department
ABSENT: Joe Kicak, City Engineer
4r John Harper, City Attorney
The meeting was opened with invocation by Pastor Roger Greenwalt, First Baptist Church of
Grand Terrace, followed by the Pledge of Allegiance led by Mayor Pro Tem Carlstrom.
Mayor Matteson convened City Council meeting at 6:00 P.M.
Mayor Matteson reconvened City Council meeting at 6: 30 P.M.
SPECIAL PRESENTATIONS
2A. Recycling Family of the Month - October 1994
Mayor Matteson announced that the Copple Family of 22755 Desoto Street are
the recipients of the Recycling Family of the Month Award and of the local
merchants gift certificates from Flowers By Yvonne, Food Connection, Verlee's
Fancy Pets, Fish and Grooming, and Buttercup Bakery.
2B. Introduction of New Little Miss Grand Terrace - Presentation to Outgoing Little
Miss Grand Terrace
Mayor Matteson introduced Jessica Golding the new 1994-95 Little Miss Grand
WUNgI AGENDA 11EY 1t ,jD
Council Minutes 12/15/94
Page 3
PUBLIC COAVAENT
Moire Huss. President of the Citizens fora Grand Terrace School District, 22735
Raven Way, Grand Terrace; Wished the City a Happy Birthday and reported that
the Sun Telegram is covering the activities of the Citizens for a Grand Terrace
School District, however, there was some misinterpretation in an article and
hoped that it was corrected in an article that came out later. She further reported
r that a Public Hearing was held before the County Committee, the Stallings survey
was given at the meeting, the committee had architects that did different types of
conversions with the cost conversions being close in both studies. The Stallings
and Associates recommended approval and stated that all nine of the criterias
were met. The recommendation to go to the State will be voted on by the County
Committee, however, the boundaries may not be voted on by the Committee it
may be left up to the State. This item will not be on the ballot before November
1995.
Councilmember Sing_ley, wanted to make sure that the public was aware that the
City Council holds no position for or against the proposed Grand Terrace School
District.
Don Larkin. President Grand Terrace Area Chamber of Commerce, 22795 Barton
4W Road Building 2, Grand Terrace; Congratulated the City on their Birthday and
reported their new mission statement of goals and objectives.
ORAL REPORTS
5A. Committee Reports
3. Historical and Cultural Activities Committee
(b) Youth Basketball Request for Funds
Gretchen Andrews, resident, stated that the amount of money that the club is
requesting is little to ask to keep the children off the streets and give them a place
to play basketball.
Mayor Matteson, suggested that they have a fund raiser to get the extra money
needed for the use of the gymnasium.
Councilmember Sin ley, suggested that they approach the Colton Unified School
District for assistance.
Mayor Matteson, offered his support in going to other agencies for the money.
Council Minutes 12/15/94
Page 5
OMNITRANS TEC. REPRESENTATIVE: JOHN DONLEVY
ADVISORY ALTERNATE: TOM SCHWAB
SOUTHERN REPRESENTATIVE: JIM SINGLEY
CALIFORNIA JOINT ALTERNATE: TOM SCHWAB
4 POWERS INSURANCE AUTHORITY (BOARD OF DIRECTORS)
SAN BERNARDINO REPRESENTATIVE: HERMAN HILKEY
COUNTY GANG & ALTERNATE: JIM SINGLEY
DRUG TASK FORCE
8B. League of California Cities Dues Increase
CC-94-156 MOTION BY COUNCILMEMBER SINGLEY, SECOND BY MAYOR PRO
TEM CARLSTROM, CARRIED 5-0, to pay the League of California Cities dues
at the current level and to refuse an increase.
Mayor Matteson turned the meeting over to Mayor Pro Tem Carlstrom
ORAL REPORTS continued
5A. Committee Reports
1. Emergency Operations Committee
(a) Minutes of 9/20/94
CC-94-157 MOTION BY COUNCILMEMBER SINGLEY, SECOND BY
COUNCILMEMBER BUCHANAN, CARRIED 4-0-1-0 (MAYOR MATTESON
WAS ABSENT), to accept the Emergency Operations Committee minutes of
September 20, 1994.
2. Crime Prevention Committee
(a) Minutes of 10/ 10/94
CC-94-158 MOTION BY COUNCILMEMBER BUCHANAN, SECOND BY
COUNCILMEMBER SINGLEY, CARRIED 4-0-1-0 (MAYOR MATTESON
WAS ABSENT), to accept the Crime Prevention Committee Minutes of October
10, 1994.
(b) Request to change Meeting Place
Council Minutes 12/15/94
Page 7
High Schools in the State, it would make the High School more equipped, better
staffed than Colton High School. The 300,000 dollars was to make the school
the top school not better than what we have.
Councilmember Singlev_, believed that the 300,000 dollars would bring the school
to California State standards.
r Councilmember Buchanan, reported that he also.attended the Public Hearing
meeting held by the County Committee for the proposed Grand Terrace School
District. He also reported that he had the opportunity along with all of the
Councilmembers to examine the General Motors Impact and electrical vehicle
prototype that the Southern California Edison brought out to demonstrate to the
City Council. He requested an update on the ridership on the Grand Terrace
Community Shuttle and the feedback of the people that are using it.
Mayor Pro Tem Carlstrom, reported that he attended the SANBAG Meeting on
the first Wednesday of the month and stated that the main concern with SANBAG
is the Measure I and Prop 111 funds. He expressed hopefulness that with the
new representation of Councilmember Singley that we made get some of the funds
to fix the freeways in our area. He also reported that he received Thank yous for
the four-way stop on Mt. Vernon and Grand Terrace Road.
PUBLIC HEARING
6A. Community Development Block Grant Funding: 1995
Mayor Pro Tem Carlstrom opened discussion to the public.
Thelma Winkler, 12570 Mt. Vernon, Grand Terrace; suggested that they apply
for a safe crossing device with the Community Development Block Grant
Program.
Councilmember Sin ley, recommended that an application for use of part of those
funds be used to start developing the Susan B. Petta Memorial Park.
CC-94-160 MOTION BY COUNCILMEMBER BUCHANAN, SECOND BY
COUNCILMEMBER HILKEY, CARRIED 4-0-1-0 (MAYOR MATTESON WAS
ABSENT), to approve the installation of a water heater at the Senior Center and
approve the retention of the balance of the 1995 allocation for future projects with
the addition of the safe crossing device and the development of the Susan B. Petta
Memorial Park be included as proposals as well.
CRA ITEM () COUNCIL ITEM (XX) MEETING DATE: January 12, 1994
SUBJECT: PARTICIPATION IN FEDERAL SURPLUS PROPERTY PROGRAM
oRecommendation:
FUNDING REQUIRED _
NO FUNDING REQUIRED XX
DISCUSSION
Under State and Federal guidelines, the City of Grand Terrace is eligible to participate in the Federal Surplus
Property Program Under said program, the City can receive surplus property (veirides, furnipne, equipment) at
no or minimal cost
The City has participated in this program in pest years, however, our eligibility is in need of renewal. The
recommended resolution officially designates personnel to acquire properly and enter into the necessary
agreements on behalf of the City of Grand Terrace.
FISCAL BIPACT
Now by this lion
STAFF RECOMMENDATION
That the City Council approve the Eligibility Renewal Application for the Federal Surpids Property Program.
ATTACHMENT
Renewal Application Form
CITY OF GRAND TERRACE
CITY COUNCIL AGENDA REPORTCOUNCIL AGENDA ITEM #
State of California
Department of General Services
SASP Form 201-A 3/92
State Agency for Surplus Property
701 Burning Tree Rood ELIGIBILITY RENEWAL APPLICATION
Fullerton, CA 92633 (714) 449-59W FEDERAL SURPLUS PROPERTY PROGRAM
Name of or anization City of Grand Terrace Tele hon �9-824-6621
Address 2795 Barton Road Grand Terrace San. BdnoP
City County ZIP 92313
Organization is a:
PUBLIC AGENCY X
A.
Conservation
B.
Economic Development
C.
Education
D.
Parks and Recreation
I.
Public Health
F.
Public Safety
X G.
2 or more listed
H.
Other (includes
library/museums)
L
Homeless Program
NONPROFIT AGENCY
J. Private Education
K Private Health
L. Older Americans Act for Sr. Citizens
M. Homeless Program
NOTE: Categories j—K—L—M
Number of sites
Enrollment or number of clients served
RESOLUTION
"BE IT RESOLVED by the Governing Board, OR by the Chief Adminisritive Officer of those
organizations which do not have a governing board, and hereby -ordered -that the official(s) and/or
employee(s) whose name(s), tide(s), and signature(s) are listed below shall be and is (are) hereby
authorized as our representative(s) to acquire federal surplus property from the California State
Agency for Surplus Property under the Terms and Conditions listed on the reverse side of this form."
NAME —{Print or type)
Thcmas Schwab
John W. Donlevy, Jr.
TITLE
City Manager
Assistant City Manager
.:a
PASSED AND ADOPTED this 12th , day of January ,19 95 , by the Governing Board of
the City Council of the City of Grand Terrace by the following vote:
Aye ; Noes: ; Absent:
L Brenda Stanfill ,Clerk of the Governing Board of the City
of Grand Terrace do hereby certify that the foregoing is a full,
true, and correct copy of a resolution adopted by the Board at a City Oouncil meeting thereof held
at its regular place of meeting at the date and by the vote above stated, which resolution is on file in
the office of the Board.
(Signed)
OR
AUTHORIZED thisl2th day of JMuary , 19 95 , by.
was Schwab, City Manager
Name of Chief Administrative Officer ^—
(Signed)
Application approved:
Comments or additional information:
Date:
FOR STATE AGENCY USE
Signed:
Application disapproved:
(Title)
January 4, 1995
CRA ITEM ( )
AGENDA ITEM NO.
8T11" REPORT
COUNCIL ITEM (X) MEETING DATE: January 12. 1995
SUBJECT APPROVE STAFF ATTENDANCE AT CSMFO ANNUAL CONFERENCE TO BE
HELD FEBRUARY 26th - 28th, 1995
FUNDING REQUIRED .USX_
NO FUNDING REQUIRED
The California Society of Municipal Finance Officers is holding its'
Annual Conference on February 26 - 28, 1995 in San Luis Obispo
California. Staff is requesting authorization for the Finance Director
to attend this conference. Funds are currently budgeted for this
seminar.
Staff Recommends that Council:
1. APPROVE THE ATTENDANCE OF THE FINANCE DIRECTOR AT THE CSMFO
ANNUAL CONFERENCE TO BE HELD FEBRUARY 26-28, 1995, IN SAN LUIS
OBISPO, CALIFORNIA.
COUNCIL AGENDA ITEM #N
KEY SPEAKERS
Mary Jo Paloranta
A nationally acclaimed motivational keynote
speaker and seminar leader, Ms. Paloranta
delivers a powerful message that enhances success
by acknowledging and encouraging individual
potential.
Joel Kotkin
An internationally recognized authority on global,
economic, political, and social trends. He is the
business trends analyst for Fox TV News and a
contributing editor to "The Los Angeles Times"
and"The Washington Post".
William R. Daniels
Senior partner of American Consulting &
Training, Mr. Daniels has assisted thousands of
executives and managers throughout the United
States, Asia and Europe achieve breakthroughs
in managerial performance and
organizational productivity.
Dan Walters
Well—known journalist, author, television and
radio personality, Dan Walters has had his pulse
on California politics for three decades. His
political commentary appears in more than SO
California newspapers.
Robert Fink
Head of Communications and Networking
Resources for the university of California's
Berkeley Laboratory, Robert Fink has been a key
contributor to international high—performance
Local Area Networking and Internet research
and development efforts as a technical committee
chair, technical editor, and researcher.
PROGRAM
SUMMARY
j California Society of Municipal Finance Officer;
Finance Offramp on the Information Highway
(95
Next Exit: SAN LUIS OBISPO
1991Annual leminar • hnlulsObiipo
9 SEMINAR REGISTRATION FORM
CSMFO 1995 ANNUAL SEMINAR * SAN LUIS OBISPO
Finance Offramp on the Information Highway
February 25 - 28, 1995
(Please use separate form for each registrant)
&4i?AJA120 SI MO A) , ljeAc7 o2 Gty oo
Name (Please print or type) Title
21
�E'o.4 .S/m0A)
AlErYSTRATION FEES
Meals (d" one boot): Regular$ 1A49e11111dw O
Aegm or Government Associate
Before 1/8/95
$180
(Includes one meal ticket for
Before 2/1/95
s205
each of the scheduled meals)
At Conference
$230
Qornmerdel
Before 1/6/95
$305
(Includes one meal ticket for
Before 2/1/95
$330
each of the scheduled meals)
At Conference
$355
Deny Govemrtnernt (includes one Before 1/8/95 $105 per day or e $ 75
meal ticket for each day's lunch) Before 2/1/95 $110 per day or • $ 85
At Conference $120 per day or "s100
Circle: Monday Tuesday
'Indicates the daily rate with one full government registration.
Deny Cornrrtekcial (includes one meal ticket for each day's lunch)
Circle: Monday Tuesday $130
Extra Meal Tickets (Soouseffiuestsl Number
Monday - lunch $15.00 each
- Banquet i3s.00 each
Tuesday- Lunch $15.00 each
Meal Tickets purchased on site will be: Lunch $20 each. Banquet ticket $40.
Complimentary breakfast will be provided to conference participants.
General Instructions
s
Make check payable to City of San Luis Obispo - CSMFO 1995 SEMINAR. Mail check with this form to: City of San Luis Obispo, Ann: Ella
Goven, 990 Palm St., San Luis Obispo, CA 93401. If you have any registration questions please call Ella Goven at 805-781-7130.
Refund Policy. Advance registrants unable to attend the seminar may receive a refund of the registration fee kiss a $35 processing charge by
submitting a written request to the above address. Requests for refund must be received by Wednesday, February 9, 1995. No refunds will be
made after February 9.
CITY OF GRAND TERRACE
CRIME PREVENTION COMMITTEE
Regular Meeting RECEIVED
MINUTES
November 14, 1994 CITY C:_ERK'S
DEPT,
The Grand Terrace Crime Prevention Committee met at it's regular monthly meeting in the Upstairs
Conference Room at City Hall at 6:00 p.m.
MEMBERS PRESENT were JoAnn Johnson, Philomene Spisak, Harold Lord, Bitsy Miller, Dottie Raborn
Richard Peters and Dick Rollins.
MEMBERS ABSENT were Mike Fasenmyer
CITY STAFF Sharon Korgan, Community Services Officer
GUESTS PRESENT, none.
AGENDA was approved.
MINUTES of October 10th were approved with no corrections.
TREASURER'S REPORT was not given. However, a discussion on whether, in fact, our Committee
should have a Treasurer. It was not resolved. Also, there was a clarification of funds spent (primarily on Red
Ribbon and Grand Terrace Days events) and on the encumbered funds (primarily the same, but unpaid).
CSO REPORT was given by Sharon Korgan.
*There will be a Grand Terrace Days meeting on December 5th at 6:30 p.m. Letters have been sent and
everything has been planned.
*Citizen Patrol Graduation will be November 16th at 5 p.m. in Council Chambers. Boy Scouts will be
presenting the flags.
*The Fire Department wishes to continue working together on the Pancake Breakfast and will be presenting
the Citizen Patrol with a check for $800.
*The Halloween Haunt went very well with Citizen Patrol members helping.
*The Lions may wish to do a Kickoff Breakfast for Grand Terrace Days.
*A Chairperson is needed to see to the Games portion of Grand Terrace Days.
*It was recommended that we NOT participate in S.O.L.E. this Spring so that the new CSO does not get
overwhelmed with new activities.
*We would like to have a Chili Cook Off (at Grand Terrace Days) but it will have to be worked out.
*Lengthy discussion on function of this Committee re- City's contract with the Sheriffs Department and just
how we can become involved with finalizing the contract. How our recommendations should be relayed to
the City and City Council.
*Richard Peters was selected to work as representative of this committee and secure a copy of last year's
contract with the Sheriffs Department from Finance and also obtain Crime Reports from Headquarters.
OTHER COMMUNITY PROGRAMS Phil Spisak reported that she was to do Finger Printing at a Scout
Meeting this very evening at 6-30 and asked to be excused for that purpose Granted.
COUNCIL AGENDA rrEM #� 1 G
AECF11/�,p,
CITY CLERK'S
DEPT.
7-70
SrnA7
Ui
0A"7
Aa,
;7
c
4197
AM . Gl..�..'-y �-:....-.� o�,/..� e2 vc.c�iL�
D� n+_U.c-.rn._
AWCIL AGEND ITEM #5.A 2G
O